Author Archives: Elisa Montalto

Will You Still Press Home On The New iPhone 5?

Apple has a very specific PR strategy when it comes to introducing new products, the teaser photos they include in press invitations are always highly symbolic. Apple let’s the rumor mills churn for months and months about features and release dates, and then a photo always launches the speculation level to a new level the […]

Read More

The Ethical iPhone 5

Apple has dispatched independent inspectors into its supplies factories to check on working conditions in what is being called by Apple boss Tim Cook “unprecedented in the electronics industry, both in scale and scope” when questioned about the inspections. The Fair Labor Association has begun auditing Apple’s final assembly suppliers including the Foxconn factories in […]

Read More